Meaning and Usage
The term 降价 (jiàngjià) means "to lower the price" or "price reduction." It is commonly used in commercial contexts when sellers reduce the price of goods or services to attract customers or respond to market competition.
Common Contexts
降价 is often seen in sales promotions, discounts, or clearance events. It can be used both as a verb and in noun phrases describing the act or result of price reduction.
Collocations and Patterns
- 降价销售 (jiàngjià xiāoshòu): sell at a reduced price, used in marketing or sales announcements.
- 降价促销 (jiàngjià cùxiāo): price reduction promotion, common in advertising.
- 降价幅度 (jiàngjià fúdù): extent or range of price reduction, used in business reports.
Usage Notes
When using 降价, speakers imply a deliberate action to reduce prices, often to increase sales or compete in the market. It is a neutral term but can carry positive or negative connotations depending on context—positive when attracting customers, negative if it suggests lowering quality or profit margins.
Avoid confusing 降价 with 打折 (dǎzhé), which means "to give a discount" or "to offer a percentage off." 降价 refers to the act of lowering the price itself, while 打折 emphasizes the discount rate or percentage.