标语

biāoyǔ

written slogan

HSK 7

Character Breakdown

Understanding 标语

The word 标语 (biāoyǔ) refers to slogans or catchphrases often used in public places, campaigns, or advertisements to convey a clear message or call to action. It combines (mark, sign) and (words, language), emphasizing a marked phrase meant to attract attention.

Usage and Context

标语 is commonly seen on banners, posters, or walls, especially in contexts like social campaigns, safety reminders, or motivational messages. It usually carries a concise, memorable phrase designed to influence behavior or express a collective value.

Common Collocations

  • 安全标语 (ānquán biāoyǔ): safety slogans, used to promote safety awareness.
  • 环保标语 (huánbǎo biāoyǔ): environmental protection slogans, used in green campaigns.
  • 鼓励标语 (gǔlì biāoyǔ): encouraging slogans, often found in schools or workplaces.

Nuances

Using 标语 implies a formal or public communication style, often authoritative or motivational. It differs from casual expressions or personal opinions. Avoid confusing 标语 with 广告 (advertising slogans), which are more commercial and brand-focused.

Tips

When you see 标语, expect a short, impactful phrase designed to be easily remembered and to influence public behavior or attitudes. It is often used in official or organized settings rather than informal conversations.

Example Sentences

这次活动的标语是“绿色环保,人人有责”。

Zhè cì huódòng de biāoyǔ shì “lǜsè huánbǎo, rénrén yǒuzé”.

The slogan for this event is 'Green environmental protection, everyone is

工厂门口挂着醒目的安全标语,提醒工人注意安全。

Gōngchǎng ménkǒu guàzhe xǐngmù de ānquán biāoyǔ, tíxǐng gōngrén zhùyì

There is a prominent safety slogan hanging at the factory entrance to remind

学校的墙上贴满了鼓励学生努力学习的标语。

Xuéxiào de qiáng shàng tiē mǎnle gǔlì xuéshēng nǔlì xuéxí de biāoyǔ.

The school walls are covered with slogans encouraging students to study