Meaning and Usage
The verb 推销 (tuīxiāo) means to actively market or promote products or services. It often implies a proactive effort to sell, sometimes in person or through advertising.
Common Contexts
You will frequently hear 推销 used in contexts involving salespeople, marketing campaigns, or when someone tries to persuade others to buy something. It can carry a slightly pushy connotation depending on tone and context.
Collocations and Patterns
- 推销产品 (tuīxiāo chǎnpǐn): to market products
- 推销员 (tuīxiāo yuán): salesperson
- 推销技巧 (tuīxiāo jìqiǎo): sales techniques
These collocations are common in business and everyday conversation about selling.
Usage Notes
推销 is more active and direct than simply selling (卖 mài). It often involves persuasion or promotion. Be careful not to confuse 推销 with 推广 (tuīguǎng), which means to promote or publicize but not necessarily to sell directly.
Summary
Use 推销 when talking about actively marketing or selling something, especially when emphasizing the effort to persuade or promote.