HSK 4

广告

guǎng gào

to advertise

HSK 4 — —

Character Breakdown

广

guǎng · broad, vast, wide

Radical: 广 · 3strokes

Stroke order animation for 广

告

gào · to tell, to inform, to announce

Radical: 口 · 7strokes

Stroke order animation for 告

Understanding 广告 (guǎnggào)

The word 广告 primarily refers to advertisements or the act of advertising. It combines 广 (broad, wide) and 告 (to inform or announce), reflecting the idea of broadly informing the public.

Common Uses

广告 is used to describe various types of advertisements, including TV commercials, newspaper ads, online ads, and recruitment postings. It can function as a noun (an advertisement) or a verb (to advertise).

Typical Collocations

These collocations are common in everyday conversation and media contexts.

Usage Notes

广告 is neutral in tone and widely used in formal and informal contexts. When talking about advertising as an action, it often appears with verbs like 做 (to do), 发布 (to publish), or 投放 (to place).

Common Confusion

Don't confuse 广告 with 宣传 (xuānchuán), which also means to promote or publicize but often implies a broader or more ideological campaign rather than commercial advertising.

Example Sentences

这家公司的电视广告非常吸引人。

Zhè jiā gōngsī de diànshì guǎnggào fēicháng xīyǐn rén.

The TV advertisement of this company is very attractive.

他在报纸上刊登了招聘广告。

Tā zài bàozhǐ shàng kāndēngle zhāopìn guǎnggào.

He placed a job advertisement in the newspaper.

我们需要通过网络广告来推广新产品。

Wǒmen xūyào tōngguò wǎngluò guǎnggào lái tuīguǎng xīn chǎnpǐn.

We need to promote the new product through online advertisements.