Meaning and Usage
"定价" (dìngjià) means to set or fix a price for goods or services. It is commonly used in business contexts when companies or sellers decide the selling price.
Common Contexts
It often appears in discussions about marketing, sales strategies, and economic policies. For example, companies may "定价" based on production costs, market demand, or competitor prices.
Collocations and Patterns
- 定价策略 (dìngjià cèlüè): pricing strategy, used when discussing how prices are planned.
- 定价过高/过低: setting prices too high/too low, often with implications for sales.
- 市场定价 (shìchǎng dìngjià): market pricing, referring to prices determined by market forces.
Usage Notes
When using "定价," the focus is on the act of deciding the price, not just mentioning the price itself. It is more formal and business-oriented than simply saying "价格" (price). Avoid confusing it with "报价" (bàojià), which means to quote a price, often in negotiations.
Summary
Use "定价" when talking about the process or decision of setting prices, especially in commercial or economic contexts. It conveys a sense of authority and planning behind the price.