Meaning and Usage
"招牌" primarily refers to a physical signboard or shop sign that identifies a business. It is commonly seen outside stores or restaurants to attract customers. Beyond the literal meaning, "招牌" can also metaphorically describe a signature product, service, or person that represents a brand or company, such as a "招牌菜" (signature dish) or "招牌明星" (star representative).
Common Collocations
- 招牌菜: signature dish, used to highlight a restaurant's most famous or recommended food.
- 招牌明星: star representative, often used in entertainment or advertising contexts.
- 挂招牌: to hang a signboard, referring to the physical act of displaying a sign.
Usage Notes
When using "招牌" to mean a signboard, it usually appears as a noun and is often paired with verbs like 挂 (hang), 设计 (design), or 换 (change). When used metaphorically, it emphasizes something that is emblematic or highly representative of a business or person.
Avoid confusing "招牌" with "标牌" which also means sign but is more general and can refer to any kind of sign or label, not necessarily related to shops or brands.