定向

dìngxiàng

to orientate

HSK 7

漢字分解

Meaning and Usage

"定向" literally means to set a direction or orientation. It is often used to describe targeted or goal-oriented actions, such as training, marketing, or navigation.

Common Contexts

  • In business or education, "定向培养" refers to targeted training or development of specific groups.
  • In marketing, "定向推广" means targeted promotion aimed at a particular audience.
  • In sports, "定向" (orienteering) is a popular activity combining navigation and running.

Collocations and Patterns

  • 定向培养 (targeted training): used when focusing on developing specific talents.
  • 定向推广 (targeted promotion): used in marketing to specify focused advertising.
  • 定向 (orienteering): a sport term.

Usage Notes

"定向" implies a clear, purposeful direction or focus. It differs from general words like "方向" (direction) by emphasizing intentional targeting. Avoid confusing it with "定位" which means positioning rather than orientation.

Using "定向" in conversation signals precision and goal-directed behavior, making it useful in professional and academic contexts.

例文

这家公司专注于定向培养年轻人才。

Zhè jiā gōngsī zhuānzhù yú dìngxiàng péiyǎng niánqīng réncái.

This company focuses on targeted training of young talents.

我们需要定向推广这款新产品,锁定目标客户群。

Wǒmen xūyào dìngxiàng tuīguǎng zhè kuǎn xīn chǎnpǐn, suǒdìng mùbiāo kèhù

We need to promote this new product in a targeted way, focusing on the

定向越野是一项结合导航和跑步的运动。

Dìngxiàng yuèyě shì yī xiàng jiéhé dǎoháng hé pǎobù de yùndòng.

Orienteering is a sport that combines navigation and running.