Meaning and Usage
The verb 经营 (jīng yíng) primarily means to run or operate a business or enterprise. It implies active management and responsibility for the success or failure of the operation.
Common Contexts
You will often see 经营 used in contexts related to companies, shops, restaurants, or any commercial activity. It can also extend metaphorically to managing projects or activities beyond just business.
Collocations and Patterns
- 经营企业 (jīng yíng qǐ yè): to operate a company
- 经营餐厅 (jīng yíng cān tīng): to run a restaurant
- 经营产品 (jīng yíng chǎn pǐn): to manage or market products
These collocations emphasize the active role of managing and making decisions.
Nuances
Using 经营 suggests a formal or serious approach to managing something, often with a focus on profitability and sustainability. It differs from simpler verbs like 做生意 (zuò shēng yi, to do business) by highlighting the management aspect.
Common Confusion
Do not confuse 经营 with 管理 (guǎn lǐ), which means to manage or administer but is more general and can apply to non-business contexts. 经营 specifically relates to business or operational management.