开展

kāi zhǎn

to launch

HSK 6

한자 분해

Usage and Meaning

The verb "开展" (kāizhǎn) primarily means "to launch," "to carry out," or "to develop" an activity, project, or work. It often implies initiating or unfolding something that requires organization and progression over time.

Common Contexts

"开展" is frequently used in formal or official contexts such as business, education, government, and social projects. For example, launching a marketing campaign, conducting educational programs, or implementing government initiatives.

Collocations and Patterns

  • 开展活动 (kāizhǎn huódòng): to carry out activities, often organized events or campaigns.
  • 开展工作 (kāizhǎn gōngzuò): to carry out work or tasks, especially official or planned work.
  • 开展项目 (kāizhǎn xiàngmù): to launch or develop a project.

These collocations emphasize the organized and progressive nature of the action.

Nuances and Register

"开展" is more formal and often used in written or official speech rather than casual conversation. It conveys a sense of systematic and planned action rather than spontaneous or casual activity.

Common Confusion

Do not confuse "开展" with "开始" (kāishǐ), which simply means "to start." "开展" implies a broader scope involving development and unfolding over time, not just the initial moment of starting.

예문

公司计划下个月开展新的市场推广活动。

Gōngsī jìhuà xià gè yuè kāizhǎn xīn de shìchǎng tuīguǎng huódòng.

The company plans to launch a new marketing campaign next month.

学校正在开展环保教育项目,增强学生的环保意识。

Xuéxiào zhèngzài kāizhǎn huánbǎo jiàoyù xiàngmù, zēngqiáng xuéshēng de

The school is carrying out an environmental education program to raise

政府决定在农村地区开展扶贫工作。

Zhèngfǔ juédìng zài nóngcūn dìqū kāizhǎn fúpín gōngzuò.

The government decided to carry out poverty alleviation work in rural areas.