Meaning and Usage
The word 口号 (kǒuhào) primarily means 'slogan' or 'catchphrase.' It is commonly used to refer to short, memorable phrases used in campaigns, advertising, protests, or movements to express a core message or rally support.
Common Contexts
口号 appears frequently in political, social, and commercial contexts. For example, protestors chant 口号 to express demands, companies create 口号 to promote their brand, and campaigns use 口号 to summarize their goals.
Collocations and Patterns
- 口号是 + phrase: to state what the slogan is.
- 高喊口号: to loudly shout slogans, often in protests or rallies.
- 企业口号: company slogan, used in marketing.
Nuances
Using 口号 implies a concise, catchy phrase designed to be easily remembered and repeated. It often carries a motivational or persuasive tone. Unlike a general phrase or sentence, a 口号 is crafted for impact and brevity.
Common Confusions
Do not confuse 口号 with 标语, which can mean 'banner' or 'poster' with slogans. 口号 specifically refers to the slogan phrase itself, often spoken or chanted.