Usage and Meaning
The verb 招揽 (zhāolǎn) means to attract or solicit people, customers, or business. It often implies active efforts to recruit or draw in clients, partners, or business opportunities.
Common Contexts
招揽 is frequently used in business contexts where companies or individuals try to attract customers or partners. It can also describe street vendors or salespeople actively seeking clients.
Collocations and Patterns
- 招揽客户: to attract customers, commonly used in marketing or sales.
- 招揽生意: to solicit business, often used for small vendors or entrepreneurs.
- 招揽合作伙伴: to recruit partners, used in corporate or business expansion contexts.
Nuances
Using 招揽 suggests a proactive and sometimes aggressive approach to gaining business or clients. It is more formal than casual words like 找客户 and often appears in written or professional contexts.
Common Confusion
Do not confuse 招揽 with 招聘 (zhāopìn), which specifically means recruiting employees. 招揽 focuses on attracting customers or business rather than hiring staff.